The Australian government have a choice to make on how brands are labeling their product size and weight. They can either leave it on the front of the product, which makes it easy for consumers to find and compare products. They can also choose to not require the information, or they can choose to not require it to be on the front of the product. Consumers want the information to remain on the front, while the government wants to remove the information completely. This is causing controversy in the country.
Key Takeaways:
- The government is in favour of principles-based approach for product packaging in response to industry calls to review measurement labelling laws.
- The current proposal to review the NTMR outlines three possible options: leave regulations as they are; clarify the regulations; implement a principles-based approach.
- Choice spokesman Tom Godfrey said inconsistent sizing across products causes confusion for consumers.
“If the industry proposal is successful, weight and volume markings could be moved from the front of packaging making it difficult for consumers to compare products and value for money.”
Read more: http://c-store.com.au/2017/06/05/government-vs-consumer-packaging-laws-review/
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