As part of an effort to promote Australian exports, the government has committed to making a stronger felt unified national brand on exports. This is in hopes of encouraging local farmers and manufacturers who are looking to expand and bring their products to the world market. The Australian made logo is already well known and carries a reputation for products from a country known for sustainable environment and high standards. The new commitment to the national brand will carry this idea to all exports.
Key Takeaways:
- Business leaders in Australia are looking to the government to help bolster local business in their efforts to go global.
- With a good reputation for environmentally friendly practices, Australian businesses are poised to do well overseas.
- The Australian government is leveraging the well known Kangaroo green and gold logo to build global awareness of Australian businesses.
“The Australian Made Campaign has welcomed media reports of the Federal Government’s commitment to a stronger, “unified national brand” for Australian exports, in anticipation of the release of its Foreign Policy White Paper.”
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