As a small business owner, charting a course through the thicket of online advertising options can be difficult. Major advertisers such as Google and Facebook are tricky to deal with sometimes, but the immense amounts of data they acquire with their global reach and pervasive presence can be extremely important. Between them, the two behemoths are responsible for more than eighty percent of online advertising as of 2016. Their size and reach make it quite difficult for other players to enter the market and make serious gains.
Key Takeaways:
- effectiveness of hyperlocal advertizing of google and facebook to improve the outcome.
- amount spend by google globally for advertizing and to improvize .
- google is more effective in navigation by using location of the person.
“Google and Facebook combined accounted for 85 per cent of all new online ad spending globally in 2016, according to the Internet Trends Report published by US venture capital fund, Kleiner Perkins Caufield & Byers.”
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