Recent research has looked into the success of measurable marketing campaigns and found they had a direct impact on a business’ ROI. The researchers at ReachLocal used data from 1,000 advertising programs and found that there was a direct correlation with lower costs and higher gains in click through rates when including Facebook advertising in marketing strategy. The discovery indicates that the combination of paid search and Facebook ads combined resulted in the best results.
Read more: Does Facebook advertising boost your entire marketing ROI?
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