Small business down under is booming, and the fray is creating ever increasing opportunities for companies to thrive. In 2018, when the Commonwealth Games are held on the Gold Coast, it’s going to be the largest event in years and represents an enormous chance for businesses large and small to make a splash. As they compete off the field, owners should remember more is not better; shelling out cash doesn’t necessarily make marketing or services more effective. Think strategic, and stay targeted.
Key Takeaways:
- High priced advertising options aren’t always the best ones if you’re looking for good connection value for your money.
- While low cost, with the right strategy digital communication via social media can be a powerful way to reach customers.
- Research your target customers to understand their content preferences, and tailor your marketing campaign accordingly.
“The Australian small business sector is thriving and opportunities for small business owners are about to increase. Next year will see the largest event to take place on the Gold Coast, the Commonwealth Games, and we are focused on helping small businesses and the self-employed to be as prepared as possible”
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