You need to do more than just get customers to click you need to convert. It’s no small secret that the relationship between customer and retailer can have profound effects on the success or failure of a business. What people may not understand is how impactful these relationships can be. Building this network of returning customers has as the obvious boon of a network of people who consistently return to purchase your product, but there are even more benefits lying below the surface.
Click-through is not enough: why marketers need to work smarter
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