According to one study in Britain more than 80 per cent of all promotional activity in retail was a variation of this. Not surprising as it is probably the most effective and well-liked form of marketing used today in retail. Its easy to set up with our point-of-sale system and we can accompany its many varieties, e.g. buy 8 coffees and get one free. Another variation we can do is buy one, and you will get 50% off the second. Sometimes a a different product is is used completely e.g. buy a sandwich and chip and get a drink free.
Key Takeaways:
- Over 80 percent of promotional activity involves getting a free item.
- Sometimes it’s buy one get one and sometimes a different item is free.
- There is an image that shows how this works.
“Not surprising as it is probably the most effective and well-liked form of marketing used today in retail. Its easy to set up with our point-of-sale system and we can accompany its many varieties.”
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