A leaked internal memo from BPs retail business has revealed the P&C major is investigating pilot opportunities that may lead to a new partnership with one of Australias largest retailers, Retail Food Group Mr. Plecher said BP and RFG were working together on a pilot concept that would be trialed at a small number of BP company-owned retail locations in the coming months, and that more details would be announced soon.
Key Takeaways:
- In a letter (distributed electronically) to BP retailers, national dealer manager Rob Plecher said he was excited about the new partership, priming dealers for new food and coffee-to-go concepts in the coming year.
- Mr Plecher said BP and RFG were working together on a “pilot concept that would be trialed at a small number of BP company-owned retail locations in the coming months”, and that more details would be announced “soon”.
- Last year BP launched a partnership between their Wild Bean Café and the now-imploding pizza chain Eagle Boys, which has gone into liquidation and sold around 50 of its 115 stores to Pizza Hut.
“In a letter (distributed electronically) to BP retailers, national dealer manager Rob Plecher said he was excited about the new partership, priming dealers for new food and coffee-to-go concepts in the coming year.”
http://c-store.com.au/2016/11/30/bp-pilots-new-food-partnership-rfg/
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