Let’s face it technology and social media have completely changed our world over the last few decades. Now everything you can imagine is just one question to Alexa or Google search away. Social media has been proven an essential tool for businesses and no matter how big or small your business you cannot beat the broad customer reach or the free platforms. Before companies had to hire multiple people to help improve their client base, and I don’t mean just the people who created the marketing strategy, I also mean manpower needed behind cold calling and the guy handing out flyers or spinning signs on the street. Now almost anyone can effectively market their business globally but there are still some key factors to think about. First things first, after identifying your target demographic have Alexa help you do some research on how to reach that group. Find out what platform is most effective for putting your content out there. Then try to strategize your marketing around that. It may be that you should try a couple of different tactics and see what works best. The most important thing to remember is that while technology has made it almost effortless to get your business name out there it can also be a way to have it quickly destroyed. As quickly as you can use it to make people aware of how great your company is, an upset customer can also use it to share a bad experience and try to push people away from your brand. Keep that in mind and continue monitoring your platforms and addressing any strategic changes you may need to make as quickly as. With a little effort and maybe some research should have no problems marketing your small business, without a costly overhead and reach the number of customers as the big guys.
Key Takeaways:
- Engaging and reliable content has taken the place of sales associate and replaced news paper ads
- To attract sales you need to identify your audience and create content that solves their problems
- Small Business owners need to use content that works and the best way to determine what works for your business is to test and measure what type of content your audience reacts best to
“I really encourage small-business owners to tune into this webinar series to learn more about the benefits of content marketing and how easy it is to make it work for your business.”
Read more: https://insidesmallbusiness.com.au/sales-marketing/big-learnings-for-small-business
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