Big Data is a Game Changer In Point of sale

While many of strategies are still backed by science, they do not provide the kind of personalization that online retail provides. It is here that big data can help. Point Of Sale systems handle thousands, if not millions, of transactions of every year. These are data points that can be effectively used to identify buyer patterns and preferences. Would a customer who buys a specific brand of pasta inevitably prefer Pepsi to Coke?

Key Takeaways:

• The fact is give people more information and they are often able to increase the efficiency of their business.
• What big data is, is the use of information from inside and outside an organisation that is analysed.
• This can include everything, including information dragged from the net like weather reports, google searches and then putting it together with your stock sales to discover sales patterns and customer relationships.

“This can include everything, including information dragged from the net like weather reports, google searches and then putting it together with your stock sales to discover sales patterns and customer relationships.”

http://www.possolutions.com.au/blog/big-data-is-a-game-changer-in-point-of-sale