Before search engine marketing was launched, advertisers used a fixed marketing channel to showcase their brands, products, and services with limited advertising budgets. Now, with search engine … [Read more...]

A survey of 2,000 small business owners from the US and UK reveals some patterns about who succeeds and who fails. One possibly surprising trait of succeeders is that they don't work around the clock. … [Read more...]

Cyber security is important not only in business, but personally as well. While social media can be a powerful tool to connect with customers or friends, one has to remember that any information put … [Read more...]

Competition is high for small businesses. It is important to stay ahead of trends in order to stay relevant. Make sure you have the proper contacts such as industry experts in order to know what's … [Read more...]

Each time employers pay their employees single touch payroll (STP) helps them to report their employees’ salaries and wages, their withholding on pay as you go, and give information to the ATO. … [Read more...]

According to an Intuit study, by the year 2020, 40 percent of employed Americans will be independent contractors. In Australia, 70 percent of all businesses currently use freelancers. What hasn't … [Read more...]

Gmail is great for business owners because it is highly customizable and has an easy interface. There are many gmail tricks to further help a business, such as canned responses. Gmail also has an … [Read more...]

Success is determined by exceptional leadership but there can be blind spots in leadership or aspects not currently considered a problem. Less than 1/4 of the employees surveyed said their leaders … [Read more...]

SME Growth Index survey that was conducted recently shows that SMEs believe that the priority of the Federal Parliament should be on company tax cuts. This index is a reflection of the views of top … [Read more...]

Many small businesses are missing a tagline. This is a marketing mistake. A tagline creates a brand vision and a marketing foundation for a business. There is a difference between a tagline and a … [Read more...]