Small businesses need to attract customers without draining the bank and that means being on top of marketing that makes connections. This is why it's imperative that small business owners focus on … [Read more...]
Small businesses spur local “boomerang dollar” effect
Supporting small businesses has a great effect on the community also. Research shows this is due to a boomerang effect. Someone spends money on a local business, and that money is then put back in … [Read more...]
How to form profitable strategic partnerships using digital marketing and social media.
There is a way to form a profitable strategic partnership using digital marketing as well as social media. There are some good tips for a profitable business. One very good tip is to not approach … [Read more...]
The Mathematics of Profit
The basic accounting equation used to calculate gross profit is the total number of sales, times the difference in price versus cost for each unit sold. When the equation is broken down and analyzed, … [Read more...]
Getting the basics right in family businesses
We may not realize that most successful businesses get their start by being family owned. While there are many things to think about in the business world regarding finances, advertising, etc, … [Read more...]
Four ways data can improve your customer relationships
CRM data alone is not quite enough to get to know your customers. But overlaid with external sources of information, it can give you a clear picture of your client base. Using social media, responses … [Read more...]
Does Facebook advertising boost your entire marketing ROI?
Recent research has looked into the success of measurable marketing campaigns and found they had a direct impact on a business' ROI. The researchers at ReachLocal used data from 1,000 advertising … [Read more...]
It’s time to do a health check on your tax
It is extremely important for business to insure that they are paying the right taxes and utilizing the correct deductions. After a tax period, businesses should evaluate themselves to stay up-to-date … [Read more...]
Small-business confidence: surviving the reality check
Having strong confidence is almost a prerequisite for small business owners. But a large portion of start ups have extremely low success rates in staying airborne. Just as many who do stay open make … [Read more...]
Understanding the business legal lifecycle
Dealing with the legal system, and ensuring your business operations remain in safe territory regarding legalities, can be confusing and an immense struggle. As a small business owner, you must … [Read more...]
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