Australians often react negatively to the concept of creativity; Typical reactions treat it as something hard to pin down and talk about, and as something only people who aren’t serious about business will dabble in. In other places around the world, creativity is embraced more often and with much greater enthusiasm. Nigel Collin, a business coach, advocates for a more welcoming view of creativity as a way for businesses to solve difficult problems with efficiency and bold action.
Read more: What North America can teach us about business creativity
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