CRM data alone is not quite enough to get to know your customers. But overlaid with external sources of information, it can give you a clear picture of your client base. Using social media, responses to satisfaction surveys and website analytics, companies can learn more about their buyers needs and preferences and where to target opportunities for sales. The data can also be used to provide trend guides for new items and potentially predict a customer’s response to new offerings.
Key Takeaways:
- Offer customers real-time promotions that reach them at the time they are most likely to use them.
- Collect customer sentiment by social-media listening to what they are posting about.
- Combining CRM data, website analystics, location details, etc can predict future customer data.
“At its core, data is the collection of records of human behaviour. It is a by-product of the customer journey and their interactions with a company”
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