Coco Cola is asking the public to come up with new alternatives to sugar by using the HeroX platform, a crowdsourcing platform. There are two challenges, the first of which is to share a story about how people naturally sweeten their food and beverages at home. The winner of the first challenge will get $100,000. The second challenge is for scientists and researchers to find a new low calorie sweetener that is naturally derived, is safe for humans to consume, and still tastes like sugar. The winner of the challenge will get $1 million.
Key Takeaways:
- The famous beverage company has launched 2 sweetener challenges through the crowdsourcing platform, HeroX.
- Innovation officer, Robert Long, believes the platform, which bills itself as “a community of problem solvers enabling breakthroughs,” will help the company achieve its goal to refresh its drinks.
- A prize of 100,000 is waiting for the person(s) who comes up with the low calorie, non-sucrose solution.
“Coca-Cola has put out a call to the public in its pursuit to find the next sugar alternative.”
Read more: http://c-store.com.au/2017/08/10/coca-cola-calls-public-sugar-alternative/
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