The question has been raised and it is about whether or not a sugar tax would help to drive innovation. The notion of a sugar tax is very unpopular within the FMCG industry. Industry experts are saying that that a levy on sweetened drinks would drive beverage producers to create healthier alternatives. Increasing the price point of drinks that are not good for you will allow people to become more aware of healthier things out there.
Key Takeaways:
- Increasing the cost of sugary drinks through taxation would stimulate development of new technologies to meet the demands of consumers.
- Many large companies are cognizant of desirable changes but will only react to changes in the marketplace.
- Educating consumers about healthy diet choices would have a positive economic impact.
“Mr Kowal said that a sugar tax would help to raise understanding of how products that provide health benefits are promoted, compared to products that are low-cost and high in sugar.”
Read more: http://c-store.com.au/2017/07/13/sugar-tax-drive-innovation/
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