Beginning in August, consumers will have a new flavor of the ubiquitous energy drink Red Bull to try – Ruby Grapefruit. While the drink remains the same in terms of price, size, and energy benefits, adding new flavors of Summer Edition Red Bull in the past has brought in new customers and increased sales. Marketing efforts such as free samples, a digital campaign, and eye-catching in-store displays are all part of the launch to attract shoppers to the product.
Read more: Red Bull brings the flavour of summer early this year
Leave a Reply