As small businesses look to grow, text messages should be a medium they consider to attract new, diverse customers. Text messaging can be leveraged with high success rates in sales and marketing campaigns. Texts are frequently read within the first 3 minutes of receipt, and 98% are opened overall compared to just 20% of marketing emails. Texts can also be used to send coupons or advertise discounts as well as to update customers on their orders and send confirmation. Automated systems can be utilized to provide appointment reminders, alerts, notifications, and can even be set up to send customers surveys. Finally, text messaging is a useful, convenient tool to use for internal communication in the digital age.
Key Takeaways:
- When it comes to effective small-business marketing, you can’t put all your eggs in one basket.
- Promotion is not the only way SMS can be used for small businesses. There is actually much more to it.
- Send your staff discounts, seasonal greetings, and acknowledge their success at work. It’s the little things that can contribute to employee satisfaction.
“According to studies, SMS services help customers “feel like they are cared about” and “feel in control” of the services they used.”
Leave a Reply