A website for small businesses has a piece about Generation Z shoppers. Generation Z is the group of people born in the mid 1990s. Hence, their entire lives have occurred during the high speed internet age. The piece states that surprisingly, this generation is less likely to shop on online than the Generation X group. This is due to the fact that the X group is working and has less time to shop. The piece does state that the Z group uses mobile devices to shop.
Read more: The digital natives are restless
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