From its difficult beginnings, the BIG4 Bellarine holiday park was named Top Holiday Park in Victoria last year, just a year and a half after opening. That particular award resonates more with me than a more formal award because people vote for it, and some think there’s a difference between judges voting and people voting because the people are the end consumer. When BIG4 CEO Ray Schleibs went undercover in the company’s parks for the TV show Undercover Boss in 2010, he awarded Bone a marketing and communications channel to gather information and feedback from the 164 parks across Australia.
A $7 million loan and a giant leap of faith – Dynamic Business
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