Businesses can be about more than making money; they can be about meeting the needs of the people. It can be easier to sell a product when the consumer knows that a part of the money that they spent will go toward a charitable contribution. Companies can sponsor events and donate proceeds from products to both promote their brand/products and give to those who need it. Running a business that gives back rather than being solely focused on profit is rewarding.
Key Takeaways:
- For many people, running a business isn’t just about making money, it’s about creating an opportunity to make a difference to other people’s lives.
- There are so many ways for businesses to get involved in good causes. Besides feeling amazing and doing good for others, your prospects and customers will feel more excited to get involved
- Plus the more wealthy you get, the bigger a difference you can make! So yes, making lots of money should be your goal so you can make an even bigger difference.
“I am positive that happiness and fulfilment don’t just come from being stinking rich, but from what you do with your richness.”
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