Looking to build a powerful brand that stands out. You got to hold a good reputation and strong image to stand as a powerful brand now in days. A big key to a powerful brand is connecting to consumers. You want people to see your products and recognize them just by a color or image.
Key Takeaways:
- A brand is the product of the hundreds of millions of experiences a company creates with people (its employees, suppliers and consumers) and the emotional feelings these groups develop as a result of those experiences.
- The key is to create a brand that connects with consumers. The most powerful brands in the world are the ones that you can identify instantly whether that is by the colour of a can (Coca-Cola), or three notes of music (Intel), and know instantly what it stands for.
- Companies like Apple and Nike are so successful at doing this they have even dropped their taglines, they just don’t matter anymore, as the world over everyone understands the brand just by looking at their logo.
“You can create the best brand in the world but if it doesn’t deliver on its promise then the entire brand is undermined in consumers’ minds.”
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