Halloween is upon us and, with costumes, trick or treat lollies and ghoulish decorations high on the agenda for many Australians, and this annual event is my peak sales period. These trends and the fact that we operate as both an online and bricks-and-mortar store mean that reliable communication and constant connection between team members, suppliers, warehouses, and customers is essential during these peak periods. Relying on the Optus Small and Medium Business network to will help owners stay connected around the clock.
Key Takeaways:
- Over the past five years, Halloween in Australia has grown from an almost non-existent holiday to a much-loved and celebrated event.
- However, it’s not just sales that are moving fast. It’s trends too. Staying ahead of the next big trend is what I believe is the key to our success at The Party People.
- Gone are the days of the classic Dracula and ghost costumes. Fast pop culture shifts mean nothing is a guarantee when it comes to the next shopper trend. Aussies are looking to popular movies and TV shows for inspiration for their Halloween attire.
“Gone are the days of the classic Dracula and ghost costumes. Fast pop culture shifts mean nothing is a guarantee when it comes to the next shopper trend. Aussies are looking to popular movies and TV shows for inspiration for their Halloween attire.”
https://insidesmallbusiness.com.au/planning-management/halloween-is-big-for-small-business
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