The path to innovation and growth is to apply human-centered design, which is the discipline of delivering solutions for people based on an in-depth understanding of the problem and customer insights. For years companies have talked about the voice of the client but few are successful in putting customer insights central to how they think. The path to innovation and growth is to apply human-centered design, which is the discipline of delivering solutions for people based on an in-depth understanding of the problem and customer insights.
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