For your brand’s social media engagement strategy to be considered successful, it needs to be active and collaborative. One way to achieve this is to focus on “organic reach,” that is, connections without paid distribution. There are no shortcuts here, as demonstrated by a recent AdExpresso experiment in which purchased likes were shown to have absolutely no impact on improving engagement with the brand. Instead of buying likes, try creating Facebook Live video content. Other tools in the social media arsenal include the use of memes, daily ephemeral content, and re-marketing. Following the best advice on social media engagement is the key to boosting your brand’s success.
Key Takeaways:
- Although social media engagement is crucial to the success of a brand, it is done poor several times because the company doesn’t understand what engagement means.
- Organic reach has become a buzzword in social media circles because it not only creates a genuine connection between a brand and customers, it is also free.
- Organic reach can be defined as the connections made between a brand and its social media customers, and the best way to boost it is to post content frequently.
“From improving your ‘organic reach’ to incorporating chatbots into messaging apps, we’ve listed nine essential tips for improving your brand’s social media engagement.”
Read more: https://www.flyingsolo.com.au/marketing/increase-your-social-media-engagement
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