Small businesses have the disadvantage when it comes to most things, especially in the public relations department as they don’t understand that they need to invest in a quality PR individual, and they don’t understand why. Kochie’s Business Builders has summarized 4 popular myths surrounding the topic by describing what public relations entails, how a PR message should be tailored to reach a specific type of audience and a few tips on why it helps the business as a whole.
Key Takeaways:
- PR, or public relations, is the method whereby a business entity chooses to communicate with its stakeholders.
- PR in turn uses media coverage to manipulate how viewers and users see and interact with a given product or service.
- Your marketing strategy encompasses your product and it’s packaging, it’s placement, that is selling locality, and it’s pricing, particularly vis a vis other similar options.
“PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with the media and ultimately with their target audience.”
Read more: https://www.flyingsolo.com.au/marketing/4-popular-myths-about-pr-and-small-business
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