Being a small business owner, especially one that is about to premier a new
product or service, you need a strategy to market to the world.Hiring
a firm could cost quite a bit, and as a small business this either is too costly, or completely unfeasible. But the small business owner can do it themselves. It may appear daunting, but promoting your own product has it’s
benefits besides cost savings. Marketing yourself and taking advantage of the exposure and personal credibility to gain investors and boost your own image and solidify expertise in your field are only a couple of the many advantages to being your own PR department.
- It makes your company and your product real when someone not connected to your company writes about you.
- When your brand appears in the media, it naturally raises your profile. People read or hear about it and it puts you front of mind.
- Seeing the company’s name up in lights can be a real boost and motivator.
“Google looks for genuine, trustworthy content so if a trade magazine mentions your company and links to your website then this will increase your ranking on Google, too.”