The beginning stages of being a small business owner are aimed at finding opportunities– as many as possible. But as a business grows, it’s important to learn to be selective with opportunities. When options present themselves for a business, it’s often beneficial to be able to say no to opportunities that will do more harm than good. If an opportunity wastes energy, does not serve your goals, or could be better accomplished through outsourcing, it’s best to say no and move on. Your business will be better-off for it.
- Blogger, Vanessa Bennett, of insidesmallbusiness.com, believes it’s too easy to fall into the trap of trying to be all things to all people.
- Bennett asserts that by focusing on what propels your business and excites your target customer/client, you can learn to say no to ideas and people that do not.
- Learning to say no to draining outside work activities and clients that are unsuitable is actually empowering, according to Bennett.
“Most business owners think time is their biggest asset, but it’s actually energy.”