Content marketing is all the rage with brands today because of its effectiveness in building up search engine rankings. But this content is meaningless unless it holds true to the brand. There are a lot of different philosophies to to do so, and this article lists a few different ways that you can make that branded content engaging. Tips include sharing hero stories from your business or making lists of how people can stay updated daily.
- To be convert customers, content must reflect the brand’s core purpose and connect with it’s target customer’s needs.
- insidesmallbusiness.com blogger, Dan Ratner, suggests reviewing content to ensure it has the four Ps, purpose, positioning, product, performance.
- Hero content is a type of useful content that showcases a businesses ongoing enterprises.
“Creating a witty response to a trending topic or current event can send a businesses brand recognition through the roof.”