Social media platforms are the perfect venue to market your business. They allow you to have a broad reach to increase the number of customers and define your brand. They also provide a way for you to get feedback from your customers on what you are doing well and what you need to improve. These platforms are cheap and easy to use, but the risk is that you may waste that time or effort and not get a tangible return.
- Social media presents businesses with a great opportunity to interact with customers, and share and create content using online communities.
- Some of the benefits of social media are that companies can use it to promote their brands and businesses, find out what customers think, and attract new customers.
- One of the advantages of social media is the ability to target particular groups with content and this could also involve targeting particular locations.
“Twitter – a ‘micro-blogging’ service that allows you to send and receive short messages from customers and potential customers”