Conversion rate Optimization is how a website can take their visitors and convert them into buyers. This can be done buy using a direct call to action, customer endorsements, being direct in the description of the product, adding an SSL certificate for added security, live chat function, limited time offers, and by keeping it simple. In the fast paced world of online shopping, the best way to engage a customer and keep them coming back is to simplify the process and meet their demands.
- A direct call to action, such as “buy now” alerts customers as to their next anticipated step.
- Personal testimonials make the best endorsements, besides being a stellar tool for converting browsers into buyers.
- Do remember that customers are far more invested in the ultimate outcome, that is what an item makes happen, than in the science or strategy behind it.
“Simply put, Conversion Rate Optimisation is how business can best take their website traffic, and convert it into actual paying customers.”