In the face of the arrival of the giant in ecommerce, Amazon, smaller retailers can focus on things that won’t yet be available to Australian customers. Amazon offers Prime subscriptions to their American clients which allows for discounts and fast free shipping. It won’t be available in Australia. Retailers here can focus on the delivery experience since it reflects on the retailer even when using other services. Look for multiple shipping options and join forces with other customer-centric support companies.
- Amazon Prime isn’t available in Australia yet, offering local retailers a chance to establish themselves before it is offered.
- Online customers often rate and value efficient and speedy delivery very highly, and will shun retailers that fail their expectations.
- Australian retailers should look at all available delivery platforms, tailor their choices to different customer segments, and look for partnerships.
“With Amazon set to launch any day now, eCommerce retailers need to get ahead of the game by honing in on customer pain points and finding ways to improve, particularly when it comes to delivery.”