Business owners can now access a free tool, made by Google, designed to enhance, rather than supplant, your existing website, called, Google My Business. GMB gives businesses a greater visibility, providing a worldwide public identity.
This identity means that your business displays prominently on search engines and connects users to your social media updates, besides making it very easy for them to find you with Google Maps and access all the info, regarding scheduling, menu options, products, and other data, they may need to know.
Businesses in turn will find the tool handy for tracking user reviews, thereby solving problems quickly and efficiently. Signing up and verifying your business with Google is a relatively simply procedure, well worth the effort and moderate amount of time.
Key Takeaways:
- Google My Business is a free tool provided by Google to help businesses better establish themselves so that they can increase their visibility to their audience across all of Google’s platforms.
- It is not meant to replace your website. Rather, it compliments your existing website by giving it a public identity and presence on Google.
- Prominently stand out when you appear on the top right-hand side of the search engine results page when a user searches for your business name.
“No matter the industry that you are in, you want your audience to access your brand as easily and as much as possible.”
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