Recent announcements by Zuckerberg show that Messenger is at the heart of Facebook’s business model. Messenger is also emphasizing security alleviating previous privacy concerns. This emphasis is important for marketing. If Facebook is emphasizing that people want to be on Messenger, marketers should follow their lead. Facebook is also making this easier by allowing a marketer to market on three different messaging platforms via one single chat marketing platform. As you prepare for this future, start building your chatbot platforms now.
- Mark Zuckerberg’s vision for the future of facebook is that he wants to ensure a messaging and social networking platform which is privacy focused.
- Another instance where messaging has become the uppermost message in facebook’s stance is that it wants to integrate the Whatsapp, Instagram, and Messenger apps.
- Some of the benefits of private messaging is that it is more intimate than other communication options and makes for personalized, one-on-one communications.
“People like Messenger. We use messaging apps more than open social networks, we prefer private messages to public posts, and more people are jumping on messaging each day.”