Everybody has been provided with their own platform in the digital age. One of the most sophisticated tool ever produced by humans is the Internet and business owners can leverage its power. But for them to successfully use the internet for their business success they have to be familiar with business branding and how it works. The author states that one has to pay attention to three main categories in branding a business and they are visuals, voice, and values. The first of these to be discussed is the visuals. One facet of a good visual in branding is to have an appealing logo. This is very important for all businesses no matter the size. For digital businesses though, having an appealing logo is the first step towards a business aesthetic. First thing to do is to have a drawing palette that is colorful and distinctive. Then one needs to hop onto social media like Instagram in order to establish one’s aesthetic. The business needs to pay attention to the design trends that are emerging and put their own additional spin to it that would suit the visuals that the business intends. The next step is brand voice and personality. One question it answers is the reason why the owner started the business. This requires creating an original story about the business. It is very essential. To get highlights on the third value, you have to read the blog.
- Having an distinctive and appealing logo is important for attracting clients.
- Your company’s story informs its brand and personality to the customer and should be people-centric.
- People need substance, a message, a theme, a commitment to values and ultimately, an entertaining reminder that your business is about people.
“The internet is the most sophisticated communication tool ever devised — but business owners who want to leverage its power need to familiarise themselves with the fundamentals of digital branding.”