Choosing a web host that will provide you and your visitors a platform full of innovation and functionality is perhaps the most vital step in digital marketing. You want to make sure that you choose a host that offers 24/7 customer support in case you run into technical issues that could potentially impact your revenue. Also be sure that the site is easy to use, and that you can effectively publish a user-friendly website even with no knowledge of code.
- GoDaddy research has revealed that 60 percent of Australian small businesses do not have a website. Therefore, there is an opportunity for more small businesses to create a website.
- There are several online tools that are now available that are cheaply priced and very easy to use in creating websites.
- While choosing which online tool to use in creating your website is important, also important is choosing which hosting provider to use.
“Having a website can be an integral part of small business growth and survival. Simply put, if you don’t have a website, it is likely that your small business will be invisible, with potential customers not able to find you.”