Self intelligence allows you to track the sales and stock holding at the shelf. The reason why this is so important is highlighted in a report by the Coca Cola company research council. What it found on a typical day was that 8.2 percent of supermarket stock is not available to purchase for consumers. Much of it was actually the fast moving items. That is the stuff that is selling pretty well. Consumers do not tend to buy alternative products.
Read more: Shelf Intelligence