Rome is now the head of global content strategy with Bike Exchange, Australias cycling products online marketplace and a Marketplace partner. Romes advice to businesses looking to create material that will connect with their audience is to refine your focus and dive deep on the topics of most relevance to your tribe. It can be difficult for smaller businesses to get their content seen if they’re relying purely on the power of their standalone e-commerce site, which is why being on a marketplace can help.
Key Takeaways:
- More than ever, great content has become essential to an effective SEO strategy. So businesses from retailers, who might have plenty of material to offer, through to traditional manufacturers.
- Rome’s advice to businesses looking to create material that will connect with their audience is to refine your focus and dive deep on the topics of most relevance to your tribe.
- Blogs are a popular and proven method for gaining new site users, but they’re by far and away from being the only option.
“Rome says it can be difficult for smaller businesses to get their content seen if they’re relying purely on the power of their standalone e-commerce site, which is why being on a marketplace can help.”
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