If you have or are thinking of starting your own business in this technological age, one of the most important steps you can take is promoting your business. No one is going to know about your business if you don’t get the word out there to attract them. The best first step is to check out similar businesses that are successful and follow their lead. Then, make a plan and set up on a social media site. Just remember to follow up on consumer data and update it every so often to keep up with yoru customers.
- 21st Century Business, like any other century business, means going out where the customers are and promoting your products and services. Today where the customers are online, Facebook, Google, Twitter, Pinterest and Instagram. So that is where you have to be too.
- Check out a few people in your line of business and see what they do on these social media sites. Write down notes, discuss it with them, find out what skills and assets you have.
- Google Trend is a great way of finding out what people in your area are curious now. Put in your location, next put in a few top departments, and it will tell you what people are now interested in these departments.
“As social media is instant, your content needs to be constantly updated to reflect new offers or services, otherwise potential customers will go away. You have to keep giving reasons to keep checking your page, reading your twitters and looking at your histograms.”