Whether you primarily utilize print or digital marketing methods, both channels have the ability to substantially boost productivity. In terms of reaching a broad audience, digital marketing ends up taking the cake. Digital marketing also seems to excel in the area of interactivity. Print channels, however, are shown to offer much more in terms of tangibility. Many consumers appreciate the ability to hold and review advertising material in their hands without it being attached to a digital device.
- One of the benefits of digital marketing is its broad reach. Customers can access your brand through your website from anywhere in the world.
- Due to the technique of remarketing in digital marketing where customers can be served ads based on their online search queries, your reach to customers is unrestricted.
- Digital marketing channels make it possible for brands to have two-way communication with their customers whether on Facebook, Twitter, or other social networks.
“For small businesses with restricted marketing and advertising budgets the expectation to use multiple marketing channels can make it difficult to decide which will best suit the needs of your business.”