Pinterest announced that, because people are searching for more inspirational videos on their website, they would be rolling out new features for video, including scheduling, analytics, and a better video uploading tool. This is particularly useful for the Pinterest platform because videos never really disappear from one’s timeline, meaning they can never age out and can show up continually. These video updates, which are geared toward pin creators and business accounts, will be available on select accounts in all English language countries around the world.
- Pinterest bigwigs note that there has been a 31% increase in searches for inspirational style videos on their platform, up from a year ago.
- Another data trend mark, pinners are more apt to say they have been inspired to action by a Pinterest video than by one on another media platform.
- Pinterest feature improvements include a new video uploader and tab with updates currently available for all English-speaking countries around the globe.
“In response to the increase in searches for ‘inspirational videos’ on social platform Pinterest, the brand has introduced new feature for Creators and businesses to deliver brand stories and instructional and how-to videos.”