A new age of marketing is taking over online, it is to target the individual and not the masses. With all of the information available online, it is easy for the companies to target each person individually. Social media advertising is one of the largest growing areas to target in the marketing world today. The key to online advertising is to really focus on the interest level of potential targets. The core of this method of marketing is to speak to the individual and not to focus on getting everyone’s attention.
- By targeting the individual, you are able to increase chances of getting their attention
- Social Media is able to allow you to pinpoint the users interest when marketing
- You can learn about the consumers interest, lifestyle, hobbies and tailor the ads to them personally
“The beauty of social media advertising is that it targets exactly who it needs to target.”