Today, we live in a digital age, and with the use of the technology, both companies and job seekers can easily find their optimal employer and employee based solely on preferences, values and passions.Companies with an evolving culture have the opportunity to change their narrative, with 47 per cent of those surveyed stating that they would have a more positive perception of an employer who had responded to bad reviews online.The key to success is keeping people connected through shared ideas, news and relevant content through social media and your website. Not only will your brand look more attractive and compelling, it will also come across as sociable, innovative and approachable. Even educational content can go a long way. This is especially effective among millennials.The greater a company’s digital footprint, the greater quality talent it attracts.Successful Human Resources departments today are gaining digital fluency to increase connectedness and interaction with potential candidates. Further, innovative, successful recruiters are reflecting congruency from digital to in-person interactions, including company needs, culture, working environment, as well as defined roles and expectations.
- Bad reviews aren’t necessarily a deal-breaker for jobseekers if a company has a stellar reputation in a specific department.
- Another way for company’s looking for hires to surmount negative online reviews is to respond to them.
- 47 percent of jobseekers said they might feel differently about a company that responded to their negative reviews online.
“A recent survey by Indeed has revealed that almost half (45 per cent) of Australian jobseekers automatically distrust companies that have an inadequate online presence.”