With online shopping on the rise and many retail chains closing store locations, it may seem like the retail industry is in trouble. But it’s important to note that while many stores are closing, new ones are opening regularly. The key to a brick and mortar retailer’s success depends upon how well their employees connect with their customers and if their employees are proud to work for the store and represent the brand. Understanding what the customer wants, who the store’s competitors are, and living the retailer’s mission statement will also go a long way in ensuring a new store’s success.
- Culture is most important and a leader must connect with his or her team
- It is better to have loyal customers than new ones
- Leaders are the people who will break or make a business
“Listening to the CEO of J.C. Penney, Marvin Ellison, in the US recently… he stated loud and proud that brand is created by those people who welcome and serve customers.”
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