As a digital marketer, you want to get the most bang for your budget bucks. So do you focus your attention and financial resources on email marketing, or do you hone in on social media and SEO? The answer is that you need to optimize multiple digital marketing channels in order to create the most effective campaigns. While you may think email is a dying medium, 73% of millennials prefer to interact with brands via email. Be sure to cover your bases by embedding all of your social media icons, including Facebook, Instagram, and Twitter, into your email messages. Then provide an incentive such as an offer or a contest for those on your email list to follow you on social media.
- Marketers worry a lot about where to expend their budget. Whether it will get better results in SEO, paid search, social media, or email marketing campaigns.
- Although email marketing gives the most ROI when compared to other channels, a small marketer knows that working across multiple channels gives the most powerful campaigns.
- According to the infographic, email marketing and social media are the best channels because they generate more website traffic, and can build and maintain strong relationships with the brand.
“Since email marketing campaigns and social media strategies can bring a positive ROI, this infographic will give you ideas on how you can unite your social media and email strategies to create engaging campaigns.”