As a consumer, there is nothing worse than getting spammed by company emails at least once a day, but most companies don’t realize that this isn’t their only opportunity to get a higher quality of engagement from their customers. In a new summary by Brenda Gaddi, she outlines three areas in which smaller companies can improve engagement such as providing items of value via a coupon or free consult, providing expert answers and most of all, keep a level head no matter the type of engagement.
- The dream that many small businesses have and what they strive to achieve at all costs is to have a great following of loyal customers.
- Businesses are interested in building customers who want to invest on the business maybe in bricks and mortar and social media, and not just to like their posts.
- The aim of a business should not be to emphasis on having millions of followers who they can celebrate on social media but to engage with them.
“It may look great for your small business when you have heaps of followers, but it won’t help you if they’re not engaging with you or other potential customers.”