Some retailers who operate out of physical stores are turning to technology to stay competitive against online rivals. Even service providers, such as mobile device repairer Happytel is starting to use software tools in its race to stay relevant. The new technology lets them more easily and effectively reach out to customers, and that assists them in creating an image and experience that is appealing. They also benefit from being able to precisely target certain customer segments.
- Happytel has sixty-five stores across Australia and New Zealand that offer mobile device accessories and repairs.
- Happytel is working on expanding its products to include cutting edge accessories that younger customers want.
- The company is using a software tool that helps them track metrics for customers in all their stores.
“Better understanding our customer not only helps with our retail execution, but allows us to stock top performing products.”