Today, democratized technology decreases the barriers to create new businesses, reduces the necessary capital investment, and allows smaller firms to compete with larger, more established companies. And technology is at the core of the digital transformation discussion. Small and midsize enterprises (SMEs) are not only embracing new technologies, but also technologies appropriate for their organization. By embracing digital transformation, these businesses are able to compete with larger competitors as they grow and prosper.
- In this age, by the time the consumer reaches the dealership, they’re highly informed and knowledgeable on what they want – and why they want it. Along the way, they’ve been less influenced by advertising, and have become immune to the tactics of the salesman.
- Consider the process of getting a smash repair quote. It can be a stressful, time-consuming process.
- Most SME owners and managers understand that they should be making decisions based on analytics data.
“By the time the consumer reaches the dealership, they’re highly informed and knowledgeable on what they want – and why they want it”