When it comes to targeting influencers, small business owners need to think about their most passionate customers—those who are most eager to be heard. The good news is that many customers today want to contribute their opinions, especially if they know that their input is being heard and is helping shape company decisions. Here are a few simple steps small business owners can take to expand their influencer programs and drive business results beyond the reach of bloggers and social media influencers.
- Respectfully use their name in conversation and perhaps mention something you both have in common to encourage a bond.
- Have a clear idea of what the over-riding purpose is. Some small business want to drive sales to an online store. Other small businesses are looking for content.
- The most carefully crafted press release or email doesn’t compare to meeting a brand representative (you!) truly obsessed and passionate about a product.
“If engaging with online influencers is the way of the future – how can small businesses tap into this network to forge key connections while building brand awareness and cementing credibility.”