Brick and mortar stores can still thrive in a climate of increasing online sales. Adam Joy, CEO of the Australian Lottery and Newsagents’ Association provides the following tips. Anticipate customer needs and innovate to meet them, be creative. Diversify or update your offering, expand or narrow your reach based on your market. Adapt to new delivery methods like using apps to order so goods are ready quickly. Create memorable experiences, like food to promote a food magazine. Think outside the square.
- It is important to keep in mind that a customer’s needs and preferences are constantly changing to adapt to changes in lifestyles.
- With the evolving needs of customers’ it is up to the business to adhere to those needs by changing with their customers.
- There are ways to do this by updating or adding more diverse options to what a business might offer a customer.
“Businesses that anticipate what their customers will need, and innovate to meet those needs before the customer finds another business that gives them what they want, have a higher chance of success.”